David Hello is co-founder and CEO of TerraNIS, a French SME that develops Earth observation-based products and services for agriculture and land management. He has spent more than 30 years in the space industry, specifically in the downstream sector, first at Airbus and then at TerraNIS. He was heavily involved in the development of the Copernicus program as coordinator of several projects that paved the way for Copernicus operational services in the 2000s and 2010s.